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Strategic Management
In Strategic Management, all areas find a common focus. Strategic corporate planning includes short-, medium- and long-term planning which describe how the company intends to meet the challenges of the coming years. Originally, the concept of strategic management originated in the military field, which is why authors such as Sun Tze (The Art of War), Macchiavelli (Il Principe) and von Clausewitz (On War) had a great influence. This course looks at modern concepts of Strategy and follows a holistic approach in applying them.