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Marketing
This area provides an overview of and insights into central concepts, methods and instruments of Marketing. The latest approaches in innovation, product and services development and marketing are shown across industries.
At an introductory level, participants will be able to develop basic marketing concepts and describe or recommend options for competitive strategies and gain a basic understanding of the nature and function of brands and brand management. At advanced levels, further aspects are introduced and respective new focal points are introduced and explored as well as applied.
At an introductory level, participants will be able to develop basic marketing concepts and describe or recommend options for competitive strategies and gain a basic understanding of the nature and function of brands and brand management. At advanced levels, further aspects are introduced and respective new focal points are introduced and explored as well as applied.